STUDENT AMBASSADOR PROGRAM SPECIFICATION

A student ambassador program grows a product through cohort compression — one activated student inside a class section influences 3-10 peers per assignment cycle. This specification turns that natural behavior into a systematic program: proven users get a trackable referral link, a toolkit of share assets, and a reward ladder that maps to the credit model.

The program launches small — 2 ambassadors per campus across 5 beachhead campuses (10 total) — then expands as the core funnel proves out. Ambassadors are measured by activated referrals (peers who complete an assignment), never by vanity signups. Rewards are credits and credit-adjacent benefits; no subscriptions, no vanity points, no gamification that does not map to real student behavior.

The Ambassador Role

An ambassador is an activated user who represents the product on their campus — distributing their unique referral link, demonstrating the product to peers, and serving as the trusted local node for their class section, lab group, or coding community. The ambassador is not a salesperson. The ambassador is the classmate who already used the tool, got their assignment done, and tells their lab group about it.

Profile Criteria

• ▸Product experience: has completed at least 1 assignment with the product
• ▸Campus: an undergrad at a beachhead campus
• ▸Community presence: active in at least one student community (coding club, batch group, Discord server, Telegram channel)
• ▸Trust: trusted by peers — not a spammer, not a cold-marketing person
• ▸Course load: currently in heavy-lab courses (DBMS, OS, CN, OOP, DSA) — a real recurring need

Responsibilities

1. 1Share the unique referral link in class WhatsApp groups, lab section groups, Discord servers, and DMs to peers facing the same deadline
2. 2Demonstrate the product when a classmate has an assignment due
3. 3Forward completed outputs with the subtle branding and the referral link as proof
4. 4Post in student communities where permitted and authentic — never spam
5. 5Be a local point of contact for peers who signed up through their link
6. 6Report friction and negative feedback to the product team
7. 7Maintain authenticity — always lead with the real result, never a scripted pitch

The commitment is 1-2 hours per week, mostly during lab deadline windows. There is no minimum hourly commitment — ambassadors are measured by outcomes, not effort. The term is one academic semester, renewable based on performance, and credits earned never expire.

The Reward Ladder

Rewards follow the credit model — small, immediate, and aligned with pay-per-assignment pricing. Every reward is a credit or a credit-adjacent benefit that maps to real product value. The ladder stacks milestone bonuses on top of the per-referral credit:

• ▸1 activated referral: 1 credit (both parties get 1)
• ▸3 activated referrals: +1 bonus credit
• ▸5 activated referrals: premium template pack unlocked (Silver tier)
• ▸10 activated referrals: +1 bonus credit
• ▸15 activated referrals: 25-credit pack bonus (Gold tier)
• ▸25 activated referrals: +5 bonus credits
• ▸50 activated referrals: +10 bonus credits + featured spotlight

Tiers

• ▸Bronze (0-4): starter kit with 5 free credits, standard referral credits, toolkit access, dashboard, and the ambassador group
• ▸Silver (5-14): all Bronze benefits + premium template pack + priority support + campus leaderboard visibility
• ▸Gold (15+): all Silver benefits + a 25-credit pack + campus champion badge + early access + a direct line to the founder + a letter of recommendation

Leaderboards rank by activated referrals (completed assignments), never raw signups, are updated weekly, and only show the top — no public shaming of low performers. Ambassadors can opt out of public name display.

The Onboarding Flow

Ambassadors come from three sources: top referrers who organically hit 3+ activated referrals and get auto-invited, club officers from the partnership pipeline who are invited directly, and direct applications through a simple form with manual founder review.

1. 1Day 0: welcome message with the unique link, starter kit delivery, and an onboarding checklist
2. 2Day 1-2: read the toolkit, save the link, join the ambassador group
3. 3Day 3-4: share the link in at least one class or lab group
4. 4Day 5-7: first referral target — at least 1 peer signs up and completes an assignment

An automated, lightweight nudge sequence keeps momentum: a day-2 reminder to save and share the link, a day-5 check-in, and a day-8 stats report with clicks, signups, and credits. From week 2 on, the cadence is a weekly stats report, bi-weekly group check-ins, deadline-aligned nudges 2-3 days before lab deadlines, and a monthly founder review.

Tracking and Attribution

Each ambassador gets a unique referral link built as ref=amb_[id] plus a source_campaign field that distinguishes ambassador-driven traffic from organic, SEO, and social traffic. Both fields survive the signup-to-completion flow through server-side persistence — never client-only, which breaks when users switch devices or clear cookies.

Five server-side events power the program: share_sent when the ambassador shares the link, invite_clicked when someone clicks it, invitee_signup when the invitee creates an account, invitee_first_completion when they complete their first assignment, and credit_awarded when the referral milestone grant succeeds. First-touch attribution wins — the first ambassador whose link the invitee signed up through gets the credit.

The Ambassador Toolkit

• ▸Messaging templates: class group first share, DM to a classmate, deadline push, community post, and a follow-up to someone who clicked but did not sign up
• ▸A share card generated server-side on the completion screen — course name, timestamp, completion time, and a subtle footer
• ▸An Instagram story template in before/after format with the referral link overlaid
• ▸A 60-second demo video of the full flow
• ▸A demo script for live demos — 60-90 seconds, always using their own completed assignment as proof

KPIs and Program Health

• ▸Active ambassadors: 10 by month 1, 20 by month 3, 40 by month 6
• ▸Ambassador-driven signups: 40+ / 150+ / 400+
• ▸Ambassador-driven activated referrals: 20+ / 80+ / 250+
• ▸Ambassador share of total completions: 15-25% / 20-30% / 25-35%
• ▸Average activated referrals per ambassador: 2 / 4 / 6+
• ▸Cost per activated referral: no more than 2.5 credits

Track per-ambassador health as a traffic light: Green means at least 1 activated referral in the last 2 weeks with 2+ shares per week; Yellow means 0 activated referrals for 2 weeks while still sharing (time for a nudge); Red means 0 activations and 0 shares for 3+ weeks; Removed means Red for 4+ weeks. When removing an ambassador, keep their earned credits and thank them.

Rules and Abuse Prevention

1. 1Be authentic — never spam, never cold-blast strangers, never post in groups where you do not belong
2. 2Don't misrepresent the product — say what it does, no "guaranteed A+" or "undetectable" claims
3. 3Don't create fake accounts — self-referrals or device-farming result in immediate removal
4. 4Don't share in academic settings where it could get classmates in trouble — stick to student-controlled spaces
5. 5Credit is awarded only after the invitee completes an assignment
6. 6First-touch attribution wins — no disputes
7. 7No paid promotion without approval
8. 8Represent the brand honestly — if you would not say it to your best friend, do not say it to your class

Technical enforcement pairs a device fingerprint and email duplicate check at signup with rate limits on shares and signups per IP. The quality gate — credit only on completion — is the single most effective abuse prevention: fake signups are free but worthless, while fake completed assignments are expensive. An anomaly dashboard flags low signup-to-completion rates, high signup volume, and identical IP ranges for manual review. The consequence ladder is a warning, then removal with forfeiture of unearned credits, then a permanent ban for clear farming operations.

The Launch Sequence

• ▸Week 0: recruit 10 ambassadors (2 per campus), deliver starter kits
• ▸Week 1: ambassadors share links in first groups; target 1 activated referral each
• ▸Week 2: deadline-aligned push; target 20+ ambassador-driven signups
• ▸Week 3: first stats review; adjust messaging if signup-to-completion drops below 15%
• ▸Week 4: review against month-1 KPIs; decide whether to expand to 20 ambassadors
• ▸Month 2: premium template rewards live; target 80+ activated referrals
• ▸Month 3: Gold tier unlocks; review against month-3 KPIs
• ▸Month 4-6: expand beyond the 5 beachhead campuses; target 40 ambassadors and 250+ activated referrals